Pras On A Cool Online MovieApp: FANHATTAN

There are a lot more movies and television shows on the Internet than there once were, but viewers often have to work really hard to hunt across different services for what they want. A company called FANHATTAN is trying to stitch together as many of those services as it can to make life easier for Web watchers.

http://s.wsj.net/media/swf/microPlayer.swf

The problem FANHATTAN is seeking to address will be familiar to power users of Web video. No single source of online video provides anything remotely approaching a comprehensive selection of movies and television shows, in large part because of arcane Hollywood licensing schemes that dictate when certain material can be made available through which distribution vehicle and under which pricing models (rental, sales and subscription services).

FANHATTAN hopes the app will help consumers of online video content who don’t currently have a comprehensive selection of movies and television shows. “It’s an immersive experience creating gorgeous imagery that takes you right into the movie.”

A user can read reviews and actor/director info when browsing a movie/TV show. If you don’t have a specific application to which Fanhattan is linking, it gives you the option to install or subscribe on the spot. The filmography option on Fanhattan shows films in production, movie premieres and soundtrack data. According to BianRosa, all of this information is either stored on Fanhattan servers or sourced from various partnerships.
The app’s “Smart Browse” feature, which utilizes filters across genre, release date and ratings to make the user experience customizable.

FANHATTAN launched its app on iPad today June 1st.

The FANHATTANapp is free, but we make money from partnerships. He points out that if someone subscribes to a service like Netflix through Fanhattan, Fanhattan gets a portion of the proceeds. Fanhattan is working on a feature that allows viewers to get info about and view film series with multiple installments.

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